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Billion-Dollar NFT Platform Backed By Gary Vee Cuts a Third of Workforce Amid Market Downturn – Here’s What You Need to Know

December 14, 2022
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Supply: Youtube/Gary Vee

Layoffs within the crypto business proceed amid the continued bear market, with the non-fungible token (NFT) platform Sweet Digital turning into one of many newest corporations to fireplace a big variety of its workers. 

Sweet Digital is an NFT platform based by entrepreneur and investor Gary Vaynerchuk and Michael Novogratz, the founding father of the US-based crypto monetary providers agency Galaxy Digital.

Sportico, citing “a number of individuals aware of the choice,” reported that the platform determined to put off “a big chunk of its workforce.”

A couple of-third of the corporate’s roughly 100 workers have been lower, the sources mentioned, and have been notified about it on Monday morning.

Matthew Muntner, now former Group Content material Supervisor at Sweet Digital, mentioned on Monday that he was part of this layoff, with many commenters saying they remorse to see him depart. 

Sweet Digital launched final yr. On June 1, 2021, a press launch announced that,

“Sweet Digital is being launched by three titans of their respective industries […]: Michael Rubin, Govt Chairman, Fanatics; Mike Novogratz, founder and CEO, Galaxy Digital; and Gary Vaynerchuk, Serial Entrepreneur and Investor.”  

Due to this fact, sports activities attire and fan gear retailer Fanatics grew to become the bulk shareholder, whereas Novogratz and Vaynerchuk grew to become fairness companions on the firm.  

Just some months later, in October, Sweet Digital raised $100 million at a $1.5 billion valuation, from SoftBank, Perception Companions, Join Ventures, Will Ventures, and others, together with various athletes, energetic and retired.

This isn’t the one firm within the crypto area to have determined to chop its employees numbers in latest months. Early in November, the foremost NFT agency Dapper Labs, the creator of the NBA High Shot market, announced it was shedding 22% of its employees, citing the “macroeconomic setting.” 

Additionally, in early November, there have been studies that Novogratz might let go of as much as 20% of the Galaxy Digital workforce amid the market downturn. 

____

Be taught extra: 
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